Accreditation in Public Relations

Following is the short list of recommended reading by PRSA for Accreditation:

The Associated Press Stylebook and Briefing on Media Law
Fully Revised and Updated. 2004 ed.
Goldstein, Norm, ed.
New York: Basic Books, 2004
http://www.apstylebook.com

“Essential for ethics and law.”
Sean Simpson, APR, Accreditation Chair, Oklahoma City.

Effective Public Relations. 9th ed.
Cutlip, Scott M., Allen H. Center, and Glen M. Broom.
Upper Saddle River: Prentice-Hall, 2005.
http://wps.prenhall.com/hss_cutlip_effectivpr_9

Primer of Public Relations Research.
Stacks, Don W.
New York: Guilford Press, 2002.
http://tinyurl.com/2824o8

”An excellent summary of all the methods we use in public relations research. This book is substantive, thorough, and a benchmark for research in the field.”
Jay Rayburn, APR, Fellow PRSA, preparation presenter, researcher and professor, Florida State University.

Public Relations: Strategies and Tactics. 9th ed.
Wilcox, Dennis L., and Glen T. Cameron.
Boston: Allyn & Bacon, 2008.
http://wps.ablongman.com/ab_wilcox_pubrelat_8

”APR candidates seeking an overview of PR should put this book on their short list. It really does hone in on the four-step process and helps clarify how and why it leads to better strategies and tactics. I recommend it to many candidates, especially those who don’t have a degree in public relations.”
Susan Whyte Simon, APR, Accreditation Chair, 2005-2006, Washington, D.C.

Strategic Planning for Public Relations. 2nd ed.
Smith, Ronald D.
Mahwah: Lawrence Erlbaum, 2005.
http://tinyurl.com/36j2rn

“Provides the framework for successful public relations planning. Not only will it help every PR neophyte, but it also should be on the bookshelf of every seasoned communications professional.”
Dennis Gaschen, APR, preparation presenter, consultant and professor, California State University, Fullerton.

For Accrediation information visit: http://www.praccreditation.org/becomeAPR/index.html